SNAKE VS BLOCK VOODOO FREE

The key to a successful hypercasual game is the balance between a very low CPI and a high number of ad impressions.

SNAKE VS BLOCK VOODOO FREE

This means that the success of Voodoo’s publishing model greatly depends on the capability of the ad networks it chooses to partner with.ĭata is at the core of Voodoo’s DNA, so all studios Voodoo choose to work with go through a free testing process. When a studio achieves CPI and retention KPIs that reveal high potential in their game, Voodoo’s team of passionate and dedicated publishing managers then work closely with them to get their game across the line. Voodoo’s approach to the games market is simple find games – lots of games – from developers that look like they have a strong core gameplay metric, then polish, refine, iterate, and test for effective monetization. To date Voodoo has published more than one hundred games across iOS and Android, making it one of the most prolific mobile publishers out there. Recently, Voodoo announced that its games had passed the incredible milestone of 2 billion downloads, and according to App Annie its game Helix Jump was the most downloaded game in the world last year. Hyper-casual games are lightweight, instantly playable and suitable for any age or skill level. Founded in 2009, Voodoo is one of the games publishers that have helped to define the style of games we now call ‘hyper-casual’.

Snake vs block voodoo